Writing Executive summary about Franklin Institute

I’m studying for my Communications class and need an explanation.

Please see the attached file as an example of Executive Summary.

Prepare a 1-2 page executive summary that shows your understanding of the organization and its key opportunities for using written Public Relation materials to reach its goals.

Use these headers to guide your Executive Summary. You may “open” your Executive Summary with a paragraph that says something like this:

Given that (name of organization) will join in the activities related to XXXX, the following summary provides a review of the communication opportunities available.

  • Organization Overview
  • Organization Purpose/Mission
  • Organization Leadership
  • Opportunities — Informative, Persuasive, Strategic
  • Possible Goals for Communication (relative to the opportunities above)
  • Possible Strategies and Tactics (newsletters, social media, etc.)
  • Calendar (time frame)


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