Research GoPro and its approach to entering the drone market. Why did GoPro decide to pursue the drone business? What was GoPro’s drone strategy? In what ways does this strategy play to GoPro’s core competencies? In light of how things are going for the GoPro drone, suggest at least two alternate approaches for GoPro to enter the drone business. Discuss why one of these alternative approaches may have been preferable. Reference at minimum two credible sources to support your discussion points.
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