How effective is mass media in campaigns that are aimed at the public good (such as those against drunk driving, encouraging no texting while driving, advocating getting regular health checkups, or preventing forest fires)?
Have you changed your own behaviors because of these campaigns? If so, explain how
Use the following resources to help you complete this assignment:
- “Good for You TV”
- Use of Mass Media Campaigns to Change Health Behavior
- The Sleeper Effect: How the Media Manipulates You
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