Price: $10.00Time left: OverdueExtend Inan article about your organization you read a fact that you think iswrong. In further investigation you discover this information is alsoposted on your website. You can trace the material back to a 1997 annualreport where the information was reported that year and was true,however, in 2014 this information is now incorrect.2.You are the chairperson of an awards ceremony. You have notified thefinalists but the policy of the event is to announce the winners thenight of the event. A colleague calls and tell you they want to bringtheir boss, but only if they are the winner.3.You are part of a decision-making team at your work to buy a new pieceof expensive equipment. One of the manufacturers representatives is yourfuture in-law, who recently loaned you and your future spouse a downpayment for a home. 4.You meet a friend at a public hearing and your are introduced toseveral colleagues prior to the evening. One of these people brags toyou they are being paid to speak for an issue that night, or they wouldnot be there. Many people speak for the issue clearly making an impacton the city council.Compare each problem to the PRSA code of ethics. http://www.prsa.org/AboutPRSA/Ethics/CodeEnglish/#.VByj4UsVyoI (Links to an external site.)From the PRSA code of ethics describe what core value(s) are in issue?Basedon the Authur Page Principles ( Page 115 or of your book) review theissue and discuss how these principles might have prevented the issueand could work toward correcting the issue.Imagine now that you are the PR practitioner assigned to resolve this issue.Select ethical principles to guide your decision making.What steps would you take to correct this problem?Beprepared to share your case in class and explain what you found. Thisis an informal presentation to the class. No visuals are required. This is the page frome the book .Arthur W. Page practiced seven principles of public relations management as a means of implementing his philosophy.Tell the truth. Let the public know what’s happening and provide an accurate picture of the company’s character, ideals and practices.Prove it with action. Public perception of an organization is determined 90 percent by what it does and 10 percent by what it says.Listen to the customer. To serve the company well, understand what the public wants and needs. Keep top decision makers and other employees informed about public reaction to company products, policies and practices.Manage for tomorrow. Anticipate public reaction and eliminate practices that create difficulties. Generate goodwill.Conduct public relations as if the whole company depends on it. Corporate relations is a management function. No corporate strategy should be implemented without considering its impact onthe public. The public relations professional is a policymaker capableof handling a wide range of corporate communications activities.Realize a company’s true character is expressed by its people. The strongest opinions—good or bad—about a company are shaped by the words and deeds of its employees. As a result, every employee—active or retired—is involved with public relations. It is the responsibility of corporate communications to support each employee’s capability and desire to be an honest, knowledgeable ambassador to customers, friends, shareowners and public officials.Remain calm, patient and good-humored. Lay the ground-work for public relations miracles with consistent and reasoned attention to information and contacts. This may be difficult with today’s contentious 24-hour news cycles and endless number of watchdog organizations. But when a crisis arises, remember, cool heads communicate best.Courtesy Arthur W. Page Society. From www.awpagesociety. com/about/the-page-principles (April 2012).Ethics ReviewEthics ReviewCriteriaRatingsPtsYour explanations explain the PRSA core value(s) in question.Full Marks5 ptsNo Marks0 pts5 ptsBased on the Authur Page Priniciples your explanation offers how this set of values might be used to resolve these issues.Full Marks5 ptsNo Marks0 pts5 ptsYou have provided a thoughtful plan to resolve these issues.Full Marks5 ptsNo Marks0 pts5 ptsYou have used correct spelling and grammar.Full Marks5 ptsNo Marks0 pts5 ptsTotal Points: 20
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