I’m trying to study for my Marketing course and I need some help to understand this question.
Marketing to the BOP raises a number of issues revolving around the social responsibility of marketing efforts. Please discuss on the following:
1. Is it exploitation for a company to profit from selling soaps, shampoo, personal computers, and ice cream, and so on, to people with little disposable income? Why or why not?
2. Can making loans to customers whose income is less than $100 monthly at interest rates of 20 percent to purchase TVs, cell phones, and other consumer durables be justified? Please discuss.
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