For this week’s homework, please watch this video and answer the following questions. Also, here is a link to the cheat sheet that he references.

I don’t know how to handle this Marketing question and need guidance.

1. What is the Facebook pixel used for? 2. What is a look alike audience? How could use that for your digital marketing strategy 3. How do you track conversions from Facebook ads? 4. What does he recommend as the best way to build an audience if you don’t have a lot of website traffic or audience profiles? 5. What is one thing that you learned that you can use for your digital marketing strategy? 6. How do you prevent ad fatigue? What is the metric he recommends to prevent audience fatigue? (aka how per day per audience size?) 7. What is a remarketing campaign? Who does it display ads to? 8. On a scale of 1 to 10 with 10 being “Loved It”, how much did you love all of the ads?!?


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