Evaluation of Googles brand management

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GOOGLE’S BRAND EVALUATION

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeBrand Identity, Image and PositioningExplanation and application of Google’s brand identity, image and positioning using appropriate frameworks and concepts. Students are encouraged to read beyond the case study material and instead conduct external research to substantiate their answers.

50.0 pts

This criterion is linked to a Learning OutcomeEvaluation of Branding StrategyCritically evaluate the current branding strategy / strategies adopted by Google and then based on your evaluation, recommend and justify the most appropriate branding strategy the firm should adopt. Support your answers with examples and provide reasons for your recommendation.

50.0 pts

Total Points: 100.0

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