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 Describes characteristics of major firms at various points in the history of the industry.

     Describes characteristics of major firms at various points in the history of the industry. b. Includes relevant and appropriate charts, graphs, and tables of data. c. Provides information on consumer needs and social or cultural factors affecting the industry. d. Provides information on technological changes affecting the industry and the directions the industry followed because of those changes. e. Provides information on government regulations and economic indicators affecting the industry.

    Part 2: Analysis of current forces affecting the petroleum industry – this section needs to include: a. Includes charts, graphs, and tables indicating trends in previously obtained data. b. Describes industry responses to challenges discovered during the industry’s history. c. Explains how the identified characteristics and trends act as forces affecting that industry or important subsets of the industry.d. Discuss the indicators used to determine identified trends and suppositions. e. Compares similarities and differences between major firms in the industry to indicate an overall industry trend.

    Part 3: Competitive structure and resources – this section needs to include: a. Justifies competition classification for the industry. b. Describes the size and strength of current key firms in the industry, as these determine ease of entry and exit for new entrants into the market. c. Discusses changes in market structure, such as quantity and skill level of labor supply and quantity and quality of raw materials used in the production process.d. Evaluates industry forecasts for costs of market variables, such as labor and raw materials. e. Explains evidence of future shortages or higher costs for market variables (that is, what threats exist and how this is known).

    Part 4: Petroleum Industry Threats and Opportunities – this section needs to include: a. Describes threats forecast for the industry (that is, how and why the industry faces these threats).b. Includes demographic, social,cultural, and political threats.c. Includes market variables, such as changes in costs, future of resources, and general health of the industry or industries supported by the researched industry.d. Describes potential for growth in the industry based on economic changes. e. Describes how the economic changes identified affect demand for products produced.

    Part 5: Summary – this section needs to include: a. Summarizes the results of research completed for this project. b. Summarizes the trend analysis completed for this project. c. Summarizes conclusions regarding current industry threats and opportunities.d. Applies the content of this course to determine the “health” of the industry today, including realistic scenarios for the future of the industry.

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