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    Course Objectives: Integrate concepts from previous lower division classes into a comprehensive project. Apply hospitality concepts to a real-world scenario. Identify, analyze, and apply hospitality marketing data. Assignment: To receive full credit for this Discussion Forum assignment and to facilitate an academic discussion, the following 3 parts need to be completed: Primary Task Response – must be posted in the forum 5 days prior to the Part 3 due date. Peer Response – must be posted 2 days prior to Part 3 due date. Summary Response – must be posted by the due date listed in the assignment list.

    Part 1: Primary Task. Within the Discussion Forum area, write at least 250 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas: Describe how you would go about selecting sites for new restaurants. Identify what information is important in selecting a location and where you would obtain this information. Site selection involves the following:

    Determine where potential customers (target market segment) are concentrated geographically. One source of this information is U.S. Census data. Identify locations with sufficient traffic. County or city departments often collect data on traffic counts. Identify locations near demand generators, such as shopping malls. Detailed maps often provide this information, though a visit to potential sites may be necessary. Assess the level of competition in the nearby area. A visit to potential sites, with a drive around the nearby area, provides this information, as does a thorough Internet search.

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