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Competitive advantage is what sets an organization apart. Ac

    Competitive advantage is what sets an organization apart. Acompetitive edge is a necessary ingredient for an organization’slong-term success and survival. Unique resources provide a company with asustainable competitive advantage. The four characteristics of uniqueresources are value, rarity, ability to duplicate, and ability toexploit. Resources that have all four of those characteristics can beused to form sustainable competitive advantages.Construct a 2-3 page paper, based on the four characteristics of aproduct with potential for sustainable competitive advantage and basedon the research you conducted; identify and discuss a company that doesan effective job of utilizing these resources in the competitivemarketplace. Also describe the product in relation to the fourcharacteristics of sustainable competitive advantages.

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