claims to Environmental-FriendlinessAfter reading ‘The ‘Six Sins of Greenwashing’: A Study of Environmental Claims in North American Markets’,discuss the tension between businesses interests in maximizing profitsand the public’s interest in receiving complete, truthful, andnon-misleading information about products that they purchase. From abusiness perspective, what are the dangers of “greenwashing”? If youwere a marketing executive, would you have a policy against“greenwashing”? Why or why not?
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