Case: Selling Medical Ultrasound Technology in Asia
Consider Pat’s concerns as described in this case and prepare a memorandum that addresses the concerns described below. Your memo should be completed in narrative form (you may use headings if you choose to do so for organizational purposes but do not list your responses in bullet form).
Identify all of the potential ethical issues you see (if any). Describe and analyze the implications of each issue, including who or what may be affected by the company’s response. In identifying issues and addressing their implications, your discussion should be as comprehensive as possible—you should consider any economic, social, or ecological implications, as well as the potential impact of at least two cultural differences you can identify. Additionally, your analysis should thoroughly identify and discuss at least two potential courses of action that the company could take with respect to each issue you have discussed.
Clearly demonstrate your reasoning process—identify and explain any ethical principles or arguments you are relying on; do not simply state unsupported conclusions. If you choose to apply any approaches to ethical reasoning that you learned about in this course, clearly state what they are and how you are applying them to this case. Of the possible solutions you identified, which would you recommend that the company adopt as a resolution? Again, fully explain and justify your recommendations.
Finally, explain how you would implement each solution you have recommended. You are to answer the questions in the way(s) that you believe are the most thorough, most descriptive, and most analytical. You are to compose a short paper that addresses all questions asked at the end of the case in the attached document. As we are also evaluating your writing, your answers must be in an essay format, rather than using outlines or bullet points. You are to submit your answers in narrative form.
Keep in mind that communication has multiple dimensions to it. Communicating substantive information is only one dimension. How well you communicate it and the grasp of the English language that you display in your communications will all have a bearing on how the individual grading your submission will evaluate it.
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