Capture.JPGDISCUSSION 1Public RelationsWhat is the role of public relations in marketing? Do you think PRoffers any value to consumers? Explain your opinion using at least oneexample (see Chapter 7). Incorporate concepts and examples from thisweek’s lecture. Respond to at least two of your classmates’ posts. DISCUSSION 2Online MarketingWhat is viral marketing and why is it valuable for an online marketingstrategy? Provide an example of viral marketing (see Chapter9). Incorporate concepts and examples from this week’s lecture. Respondto at least two of your classmates’ posts.
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