Module 9. Final Submission: Communication Framework and Training Plan

1-3 Short Paper: Team Building and Collaboration70 / 70A

Overall Feedback

 

Wildine,

Based on scenario/prompt, directives for the ‘1-3 Short Paper: Team Building and Collaboration’ assignment noted that your first task was to develop a project proposal for senior leadership, which entailed composing a proposal that addresses the following: State the company’s communication issues. | State the objective of your project. | Provide recommendations for how the project will address the communication issues. | Describe the makeup and roles of your proposed team, including what attributes you will be looking for in team members. | Detail the results you hope to accomplish. | Conclude by summarizing key points and requesting action from senior leadership. Furthermore, you were required to be sure to offer solid reasoning in all areas of your proposal.

 

Good job on this research & writing assignment – you adequately addressed all critical elements. Furthermore, all formatting were properly done per APA style. Please detailed (critical elements specific) feedbacks within the grading rubric and/or GradeMark inline comments. Keep up the good work!

 

Instructions

Submit your communication framework and training plan, in which you:

  • Apply your instructor’s critiques of Milestones One, Two, and Three to create a professional plan of action for tackling the technical communications needs in your area of focus. This will serve as a framework and guidelines for creating effective technical communication and will act as the basis for the technical communication training that you will develop for the BOLDFlash management team. It will include a critique of an existing technical communication practice in your area of focus, your methods for adapting the communication practice, and your reasoning for the change.
  • Additionally, in your summary, discuss the adaptation of your plan of action to the two areas of focus that are not addressed in your plan, and what changes you would make in order to reach the target audiences in those other two areas of focus.

Your final submission should be a complete, polished artifact containing all of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course.

For additional details, please refer to the Final Project Guidelines and Rubric PDF document.

 

Module 2. Feed Back on Team building’s paper

3-2 Short Paper: Developing Channels of Communication and Collaboration63 / 70A-

Overall Feedback

 

Wildine,        

Based on the scenario synopsis that the head of R&D team has come to you for your help in building excitement and buy-in throughout the company [upper management, sales and marketing team, technical support team, and all employees] for the new product, directives for the ‘Module Three Short Paper‘ were to create a white paper for your team that discusses the following: The possible channels of communication that can be used to communicate information about the product to various levels of the company and how they could be used. | Your suggestions for which channels will be appropriate for which audiences and why. | Plans for how your team will communicate and collaborate on this project for the purpose of choosing the best channels of communication for various audiences in the company. You were required to back up your plans with solid reasoning and research. The paper is required to be 2 to 3 pages in length (plus a cover page and references) and must be written in APA style. Use double spacing, 12-point Times New Roman font, and one-inch margins.

 

You made great effort on this research & writing assignment. However, while you did a good job, your research, analyses, and compilation did not adequately discuss ALL core critical elements – specifically, without a single research-supported analysis and narratives on the third core critical element [‘Plan for Communication] – the clearly noted directive to, “Back up your plans with solid reasoning and research” was not met. There are no major formatting issues. See highlights and/or comments in your below attached paper as well as detailed comments within the in-rubric. Also, see APA resources at the following location for proper formats [Shapiro Library > Research Guides > Tools > APA Style

http://libguides.snhu.edu/c.php?g=92369&p=596254]

 

2-2 Final Project Milestone One: Area of Focus45 / 50A-

Overall Feedback

 

Wildine;        

Good job on this research & writing assignment – almost ALL critical elements were adequately addressed. And there are several format issues. See highlights in your below attached paper as well as detailed comments within the in-rubric.  And please see APA resources at the following location for proper formats [Shapiro Library > Research Guides > Tools > APA Style

http://libguides.snhu.edu/c.php?g=92369&p=596254]

 

/content/enforced/875559-IT-520-Q1549-OL-TRAD-GR.21TW1/397096-1478510 – Felix-Wildine-Oct 17, 2021 1208 PM.docx 

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Discussion: Technical Communications and the World Wide Web

When discussing technical communications, we generally think of memos, emails, presentations, and the like. We do not always immediately think of using the World Wide Web, although it is a key component of technical communication in the twenty-first century. Why is the web so important to communications today? What are some of the ways that the web is used for technical communications?
 

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Using the Web in Technical Communication

In your role as corporate communications manager at International Gadgets, you have been tasked with establishing communication standards for the new corporate website. Develop a style guide for your staff that outlines the basics for successful web communications. Be sure to use specific examples. Your style guide must include the following critical elements:  The characteristics of online communication  Accessibility  Establishing corporate credibility  Ethical considerations  Allowances for access by various devices Company Background International Gadgets (IG) is a multinational company of 1,300+ employees and over $4 billion in revenue. Headquartered in Manchester, New Hampshire, the company designs, manufactures, sells, and supports a variety of low- and high-tech business productivity tools. IG has manufacturing facilities in Detroit, Michigan, and Shanghai, China, and sources component parts from suppliers in Vietnam, China, Brazil, and the United States. While IG maintains sales offices in New York, Chicago, Los Angeles, London, Munich, Paris, Moscow, and Brussels, its products are sold throughout the United States and all of Europe and in China through a partner firm. IG employs a direct sales force targeting its top 1,000 customers, and it also sells via its website. Sales offices also include service and support operations, managed separately from the sales teams. The company is considering expanding more directly into China and exploring the possibility of opening a sales office in Beijing. IG’s current top-selling product is the OfficeDrone, designed for workplace monitoring. The OfficeDrone is a small, unstaffed aerial vehicle for indoor use that includes real-time video monitoring and a targetable built-in water pistol and reservoir. The OfficeDrone is marketed to management and security teams to break up water cooler conversations and other nonproductive behaviors among groups of workers. IG has introduced several new products and experienced rapid growth during the past year, with many new employees in all departments. The management team has greatly expanded as well, including several first-time managers, and is experiencing difficulties in functioning as effectively as in the past. Communications within and between all parts of the organization, external partners, and suppliers and customers are at serious risk of completely breaking down

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Respond to Post

Post 1.Kenneth Kiefer posted

Being able to see if your communications is reaching the target audience is essential.  If you cannot reach the target audience then why waste anybody’s time.  There are multiple ways to measure the effectiveness of your communications.  One way is a survey.  According to Picincu (2021), “Surveys can be a good choice for measuring internal and external communications” (para. 8).  Along with surveys, a suggestion box can be an anonymous way share feedback.  Blogs, websites, intranet click rates, and email opening numbers are also good ways to measure success of a communication.  One measurement that I have not thought of was measure behavioral changes of employees. 

“Ethan McCarty, a former executive at Bloomberg LP, states on the Institute for Public Relations website that business leaders should measure the desired behavioral changes rather than internal communications. He recommends that managers track observable behaviors, such as employee interaction, email open rates and work performance. If your organization publishes an article featuring a new sales strategy and then the number of sales goes up, that’s a sign of effective communication” (Picincu, 2021, para. 10).

 

References:

Picincu, A. (2021, January 12). How To Measure Effective Communication. Small Business – Chron.Com. https://smallbusiness.chron.com/measure-effective-communication-3180.html

Post 2. Elise Perkins posted

Good technical communication is accurate, clear, concise, coherent, and appropriate (Betiku, 2014). There are a few ways to determine if your message has been received by the audience. The easiest ways are to conduct survey after the meeting as well as reaching out directly. Surveys are the bread and butter for getting feedback. They’re easy to set up, easy to send out, easy to analyze, and scale very well (Patel, 2021). Best way to keep it short and only ask questions you will use for your research. When we’re using surveys, we’re missing all sorts of contextual information. Reaching out directly is one of the most undervalued methods to get feedback. If you want to truly understand somebody, you really need to go talk to them (Patel, 2021).

References

Betiku, D.  (2014). Characteristics of effective technical communication. Retrieved from https://prezi.com/qkv7zhqipait/characteristics-of-effective-technical-communication/

Patel, N. (2021). The 5 best ways to get feedback from your customers. Retrieved from https://blog.kissmetrics.com/best-ways-to-get-feedback

Post3.

Brian Landry posted Nov 22, 2021 8:43 PM

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The success of technical communication could be determine if the communication is instructions on how to do something.  If the users can follow the instructions and complete the task, then it can be shown to have a measure of success.  This be done by collecting feedback from the people who receive the information and asking about their perception or by trying to measure the accuracy and precision of the work output.  The problem with this situation is which are you more concerned with?  The precision in knowing how well the task can be reproduced with the same result, or the accuracy of how well the task can be completed in comparison to the theoretical standard? (Helmenstine, 2020)

Technical communication that is not instruction or procedure based can be far harder to measure.  The text discusses using checklists in Chapter 3 for Usability Testing to ensure retrievability, readability, accuracy, and user satisfaction up front, but that is not measurement. (Gerson & Gerson, 2016, pg. 44)  In Chapter 16 in the discussion of research, it discusses using Social Media for research, but many companies use social media responses to measure consumer sentiment about posts and the same can be done with feedback about practically anything.  The problem is many posts by consumers online skew negative, sometimes because of the vendor, i.e. Yelp and sometimes because the consumers who feel wronged tend to be the loudest. (Cooper, 2019)  You still want to measure social media sentiment to ensure you know the general way your customers and potential customers feel about your product offerings, documentation, instructions, etc. (Roldós, 2020) Sentiment analysis is important for a business, but it can be difficult to use it to for specific communication assessment.

A famous quote that I cannot seem to find the correct providence for is “Not everything that matters can be measured.  Not everything that we can measure matters.”  Some attribute it to V.F Ridgway’s Dysfunctional Consequences of Performance Measurements, published in 1956, but I actually downloaded the document from JSTOR and searched it and could not find said quote.  The point is that sometimes the thing we really want to know can’t be measured.

 

References

Cooper, C. (2019, July 3). Yelp Business Reviews (Dangers You Need to Know About). Rising Star Reviews. Retrieved November 22, 2021, from https://risingstarreviews.com/yelp-ratings/yelp-business-reviews/

Gerson, S. J., & Gerson, S. M. (2016). Technical Communication (9th Edition). Pearson Education (US). https://mbsdirect.vitalsource.com/books/9780134118277

Helmenstine, A. M. (2020, November 2). Here Is the Difference Between Accuracy and Precision. ThoughtCo. Retrieved November 22, 2021, from https://www.thoughtco.com/difference-between-accuracy-and-precision-609328

Roldós, I. (2020, March 25). Social Media Sentiment Analysis: Why It’s Important for Tracking Social Mentions. MonkeyLearn Blog. Retrieved November 22, 2021, from https://monkeylearn.com/blog/social-media-sentiment-analysis/

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Discussion: Feedback

How do you know if your technical communication is successful? That is, how can you tell that your message reached the intended audience in the ways that you wanted? Research and discuss the means by which you can gain feedback on your message, offering possible examples.

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Refer to the case study (BOLDFlash: Cross-Functional Challenges in the Mobile Division) and the artifact documents (located in the Assignments folder) for this and all other milestones related to the final project. Submit a two-part document. In the first part, you will submit a written report in which you will

Refer to the case study (BOLDFlash: Cross-Functional Challenges in the Mobile Division) and the artifact documents (located in the Assignments folder) for this and all other milestones related to the final project. Submit a two-part document. In the first part, you will submit a written report in which you will: ï‚· Select the methods for communication and collaboration that best fit your area of focus and implement them as training for the Mobile Division management team. You will select a specific technical communication artifact from the ones provided that is related to your area of focus to use in the training, and you will apply your guidelines to the audience identification, critique, adaptation, and explanation. ï‚· Determine the target audience of the communication. From the case study and artifacts provided, what characteristics can you identify about your target audience, such as their perspectives, backgrounds, and organizational agenda? ï‚· Determine the intended message that needs to be delivered. What pertinence does that message hold for the intended audience? In other words, why does the message matter for the target audience? ï‚· Determine how successful the technical communication will be in delivering the intended message. Will the necessary information reach the target audience? Why or why not? How can you tell? ï‚· Identify the key steps of your framework. Keep in mind the various audiences that need the information. Remember that your guidelines need to be detailed, easy to follow, and accurate to ensure that the resulting communications are successful. In the second part, you will submit either a written report or a training video in which you: ï‚· Exemplify the training by taking an existing communication practice in your area of focus and adapting the technical communication practice to more successfully meet the needs of the target audience you identified. Be sure to apply the guidelines that you established. ï‚· Explain what you did to adapt the communication practice and the reasoning for your changes. This will serve as the explanation to the team so that they understand the greater context of the adaptation. Be sure to explain how the guidelines you have established were applied. Specifically the following critical elements must be addressed:  Specifically the following critical elements must be addressed: ï‚· Target audience ï‚· Message ï‚· Critique ï‚· Adaptation ï‚· Explanation

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Responding to post

Post 1.Ankit Patel posted Nov 16, 2021 4:20 PM

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The resource I choose is: 

Nieves-Casasnovas, J. J. & Lozada-Contreras, F. (2020). Marketing communication objective through digital content marketing on social media. Fórum Empresarial, 25(1), 79-104. https://eds-p-ebscohost-com.ezproxy.snhu.edu/eds/pdfviewer/pdfviewer?vid=4&sid=84de2ac1-19f8-44c8-96b1-a39247013471%40redis

 

Main Idea

            The purpose of this resource is to determine what type of marketing communications objectives are present in the digital content by luxury auto brands with social media presence in Puerto Rico, particularly Facebook (Nieves-Casasnovas & Lozada-Contreras, 2020, p.79). This article provides information about the digital content marketing in social media, marketing communications objectives, the methodology, and the findings about the brands of the luxury auto. 

 

How can this article be used to identify what message needs to be delivered? / What methods we should employ to deliver the message clearly and concisely?

            Marketing communications are one of the most challenging but also important part of the modern marketing. As the new era arises in social media, marketing has become one of the most used platforms of digital media to reach their customers’. This article talks about the eight marketing communication objectives: create awareness and salience, convey detailed information, create imagery and personality, build trust, elicit emotions, inspire action, instill loyalty, and connecting to people (Nieves-Casasnovas & Lozada-Contreras, 2020, pp.83-85). Creating awareness and saliences is the foundation of all brands and marketing. Customers should, of course, be aware of a product so that they can consider buying it. If they do not know that a product exists, they will not buy it. Conveying detailed information about the product is key to persuading consumers about brand performance. It allows them to appreciate the benefits of the product or service that they may consider buying or using. Creating imagery and personality can be done based on the target audience. Nieves-Casasnovas and Lozada-Contreras suggest that “consumers are increasingly knowledgeable and skeptical about marketer influence attempts, and there is an increase desire for products and message authenticity” (Nieves-Casasnovas & Lozada-Contreras, 2020, p.84, par.3). This displays how there needs to be trust between brands and consumers, which can be done by creating imagery that targets audience personalities. Emotions can be elicited by producing a product with cultural meaning with a broad array of benefits which can affect consumer decision making. Connecting to people is the main method to deliver messages. If one company connects to their consumers, then they can relay all the messages about the product directly to them and the consumers will build the love of that brand that the company is trying to sell.

             The article also mentions brand awareness posts that shows pictures or videos that reflect the image of the brand or showcases the brands attributes. Brand saliences and posts that contain the brand slogans are another type of representation. Detailed information that contains elements that supports product attributes is also important. Brand images that contain the description of qualities of the product or how the product is used is also helpful for the consumer decision making. Brand personality contains four personality traits. Emotional branding, inspiring action, instilling loyalty, and brand love (Nieves-Casasnovas & Lozada-Contreras, 2020, p. 87-88) which are all important in selling a product from the brand.

            There are also couple of question to consider for marketers when choosing content and communications objective. What could be the direct effect on the audiences and the type of emotion that the content would possibly evoke? How can the choose communication objective complement each other? And how do they contribute brand messages? (Nieves-Casasnovas & Lozada-Contreras, 2020, pp.85, pp.3).

 

 

 

Reference

 

Nieves-Casasnovas, J. J. & Lozada-Contreras, F. (2020). Marketing communication objective through digital content marketing on social media. Fórum Empresarial, 25(1), 79-104. https://eds-p-ebscohost-com.ezproxy.snhu.edu/eds/pdfviewer/pdfviewer?vid=4&sid=84de2ac1-19f8-44c8-

Post 2Elise Perkins posted Nov 17, 2021 1:10 PM

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How we identify what message needs to be delivered to the intended audience is by asking yourself questions first, like what message are you wanting to send? The message that needs to be delivered to the intended audience is one that helps break down barriers that exist in each step of the communication process. “Barriers in context tend to stem from senders offering too much information too fast” (Mind Tools Content Team, 2018). First, make sure that you know your audience’s culture. This will help you to deliver your message to people of different backgrounds and cultures within your own organization. The message can’t be too lengthy, just remember that “less is more.” You also don’t want to be disorganized, or contain errors, as the last thing you want is to be misunderstood or misinterpreted.

The methods we should employ to deliver the message concisely and with the highest level of clarity should start with knowing and understanding your audience, the more comfortable you are then the easier it will be to communicate clear and precise. It’s important to pay attention to the audience, watch for certain gestures or cues. Most important, “focus on what and how you want to say something. Then pay attention to how the other person responds to your message” (McGauran, 2015). It’s very easy to become to wordy with jargons, therefore it’s best to know your audience and their background because what you know may be entirely out of their scope of knowledge. If the audience seems like they enjoy you’re message because of positive gestures, as well as being intrigued by a matter of asking questions, then there is a strong possibility you’ve been successful.

Mind Tools Content Team. (2018). Understanding Communication Skills. Why Communications Skills Are So Important. Retrieved from https://www.mindtools.com/CommSkll/CommunicationIntro.htm

McGauran, D. (2015). 5 Steps to More Effective Communication. Retrieved from https://www.activebeat.co/your-health/5-steps-to-more-effective-communication/2/

less

 

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Discussion: Communication Objectives

The main goal of any communication is to determine what message needs to be delivered and how to deliver it clearly and concisely to the intended audience. For this discussion, research the web and the SNHU Library databases to discover support for how we identify what message needs to be delivered to the intended audience and what methods we should employ to deliver the message concisely and with the highest level of clarity. In your initial post, complete the following:

List at least one resource in APA style.
Briefly summarize the main ideas from the resource.
Explain how this resource can be used to identify what message needs to be delivered to the audience and/or what methods we should employ to deliver the message clearly and concisely.

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Module Six: Objectives in Communications

6-2 Short Paper: The Importance of Clarity and Conciseness

Assignment

Task: Submit to complete this assignment

This course includes five short business-writing activities that will require you to create different types of technical communications. In this writing activity, you will develop step-by-step instructions for crafting clear and concise directives.

This course includes five short writing activities that will require you to create different types of technical communications. These are designed to actively test your understanding and to apply your knowledge to potential real-world situations. These writing activities also provide practice in communicating your reasoning in a professional manner. The Importance of Clarity and Conciseness (Module Six) As the new corporate communications manager, you have come across many examples of ineffective communications, including some older directives that were never carried out, mostly because of their unclear nature. One example included an email stating that the recipient (within the research and development team) was to “create a presentation discussing the new product and send it to interested departments.” Others included a request from sales to technical support for “a list of the biggest problems with our hot products” and a memo from finance to all departments to “reduce the number of suppliers being used to better control costs.” Develop step-by-step instructions that the international gadgets (IG) departments can use to help craft clear and concise directives. Your instructions must include the following critical elements:  Introduction: Explain the issues with unclear directives and how these instructions will help alleviate those issues.  Audience Analysis: What steps should an IG department employee take to analyze their audience for communication?  Message Determination: What steps should an IG department employee take to determine the message for a communication?  Clear and Concise Writing: What steps should an IG department employee take to ensure that a communication is written clearly and concisely? Company Background International Gadgets (IG) is a multinational company of 1,300+ employees and over $4 billion in revenue. Headquartered in Manchester, New Hampshire, the company designs, manufactures, sells, and supports a variety of low- and high-tech business productivity tools. IG has manufacturing facilities in Detroit, Michigan, and Shanghai, China, and sources component parts from suppliers in Vietnam, China, Brazil, and the United States. While IG maintains sales offices in New York, Chicago, Los Angeles, London, Munich, Paris, Moscow, and Brussels, its products are sold throughout the United States and all of Europe and in China through a partner firm. IG employs a direct sales force targeting its top 1,000 customers, and it also sells via its website. Sales offices also include service and support operations, managed separately from the sales teams. The company is considering expanding more directly into China and exploring the possibility of opening a sales office in Beijing. IG’s current top-selling product is the OfficeDrone, which was designed for workplace monitoring. The OfficeDrone is a small, unstaffed aerial vehicle for indoor use that includes real-time video monitoring and a targetable built-in water pistol and reservoir. The OfficeDrone is marketed to management and security teams to break up water cooler conversations and other nonproductive behaviors among groups of workers.

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