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Assignment1 Yahoo and Amazon Building a Competitive Advant

    Assignment1: Yahoo and Amazon: Building a Competitive AdvantageDue in Week 3 and worth 300 pointsReview Case 21 “How Amazon.com became the leading onlineretailer by 2011”, and Case 23 “Is Yahoo!’s business model working in 2011?”located in the textbook to complete this assignment.Write a six to eight (6-8) page paper in which you:Describe,in brief, the histories of both of Amazon.com and Yahoo.com, anddetermine the core business of each. Determinethe key strategic differences that have impacted the relative success ofboth Amazon.com and Yahoo.com. Provide two (2) specific examples of suchstrategic differences to support the response. Compareand contrast the approach to strategic planning that each company haspursued in order to achieve a competitive advantage. Focus specificallyon both intended and emergent strategies. Analyzethe manner in which each company’s distinctive competencies help to shapethe strategies that each company pursues. Provide a rationale to supportthe response. Recommendone (1) functional level strategy for each company which prescribes theessential ways in which each may achieve superior efficiency, quality,innovation, and customer responsiveness. Provide a rationale to supportthe response.Useat least three (3) quality references. Note: Wikipedia and otherWebsites do not qualify as academic resources.

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