Analyze Fossil‘s current industry. Determine how the company should change strategy and diversify itself into better financial shape.

I’m trying to study for my Business course and I need some help to understand this question.

Use one of the Business Strategies: Cost Leadership, Focused Cost Leadership, Differentiation, Focused Differentiation.

Fossil is facing pressure to diversify because its industry is facing huge challenges and its future looks bleak OR it has grown so big in their industry that it is running out of growth.

Analyze that Fossil’s current industry. Determine how the company should change strategy and diversify itself into better financial shape.

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