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Corporate Profile Module IV:
You are to include three independent articles in this section.
- Discuss the marketing concept and why it is important to a business. What factors in the external environment affect your company? (Consider economic conditions, the natural environment, social and cultural trends, laws and regulations, and technology)
- Who constitutes your company’s target market?
- Apply the four Ps to your corporation.How is your corporation competing in the current economy?
- How would you improve upon your company’s marketing strategy using what you have learned?
- Conclude with how you think the company is positioned for the future.
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