Pick at least three magazine, newspaper, TV and/or web advertisements. Describe the ads and analyze each one using at least 20 different theories, concepts, and/or terminologies from the list below. Type them in boldface.,Pick at least three magazine, newspaper, TV,Use MS Word (1” margin all around, double space, 12 point Times New Roman),Pick at least three magazine, newspaper, TV and/or web advertisements. Describe the ads and analyze each one using at least 20 different theories, concepts, and/or terminologies from the list below. Type them in boldface.,You may answer the following questions:, What is the target market? (Discuss both physical and psychological characteristics.), How does it try to position the brand?, What need does it try to satisfy?, Also, what perceptions does it try to create?, What type of learning does it try to trigger (behavioral or cognitive)?, Is it trying to change consumer attitudes? How?, What type of message is used?, What is the purpose of the ad?, Does it use a celebrity, character, or model? Is it appropriate?, How does it try to motivate consumers to buy?, Does it use any technique the textbook mentions?,Key concepts and terminologies,1. Segmentation (Geographic, Demographic, Psychographic, Behavior) and targeting,2. Positioning,3. Stakeholder concept,4. Hedonic value, utilitarian value,5. Relationship marketing,6. Touch points,7. Augmented product concept,8. Price elasticity of demand,9. Customer lifetime value,10. Personal values,11. Perception,12. Assimilation, accommodation, contrast,13. Selective perception,14. Absolute threshold,15. Adaptation,16. JND,17. Mere exposure effect,18. Classical conditioning theory,19. Instrumental conditioning,20. Message congruity,21. Figure/ground distinction,22. Framing,23. Sensory, short term, long term memory,24. Exemplar,25. Episodic memory,26. Cognitive schema,27. Priming,28. Motivation,29. Homeostasis and self improvement, 30. Maslow’s hierarchy of needs,31. Motivational conflicts,32. Consumer involvement,33. Cognitive appraisal theory,34. Mood,35. Flow,36. EQ,37. Personality,38. ID, ego, superego,39. Karen Horney’s trait theory,40. Trait approach,Firstly, Value consciousness, Secondly, Materialism, Thirdly, Innovativeness, Fourthly, Complaint proneness, Further, Need for cognition, Additionally, competitiveness, Also, Generalized self confidence, Moreover, self consciousness, Also, Optimum stimulation level (OSL), Finally, Impulsiveness, 41. Five Factor Model,42. Lifestyle,43. VALS,44. PRIAM,45. Self image,Actual self, Ideal self, Social self, Ideal social self,46. Extended self,47. Self congruency theory,48. Symbolic consumption,49. Consumer attitudes,50. Compliance, identification, internalization,51. ,ABC Approach,52. Functions of attitude,53. Situational influences,54. Fishbein Multi-attribute attitude model,55. ELM: central route to persuasion and peripheral rout,56. Appeals: sex, humorous, fear,57. Two-sided message/argument,58. Comparative advertising,59. Groups: primary, secondary, formal, informal, aspirational, dissociative, ,60. Conformity and peer pressure,61. Social powers: referent, legitimated, expert, reward, coercive,62. Reference group,63. Buzz marketing,64. Organic and amplified word of mouth,65. Stealth marketing and ambush marketing,66. Opinion leaders,67. Surrogate consumer,68. Market maven,69. Diffusion process,70. Consumer socialization,71. Adver-Timing,72. Shopping activities: acquisitional, epistemic, experiential,73. Utilitarian and hedonic shopping,74. Unplanned and impulsive shopping,75. Diderot Effect,76. Type of shoppers: economic, personalized, ethical, apathetic, recreational,77. Shopper-Tainment,78. Routine, limited, and extended decision making,79. Brand inertia,80. Satisficing,81. How to recognize needs: dissatisfaction, depletion, comparison, new situation, new product,82. Consideration, inert, inept sets, 83. Conjunctive, disjunctive, lexicographic decision making rules.,84. Decision heuristics,85. Rituals,86. Sacred and profane consumption,87. Desacralization and sacralization,88. Expectancy disconfirmation,89. Contrast effect,90. Types of expectations: predictive, normative, ideal, equitable,91. Equity theory,92. Inequitable treatment,93. Attribution theory: locus, control, stability,94. Cognitive dissonance,95. Complaint behavior,96. Switching behavior,97. Consumer inertia,98. Antiloyal consumer,99. Switching costs,Attachments,Click Here To Download,
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