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(1 to 1.5 pages (per team member) covering talking points in

    (1 to 1.5 pages (per team member) covering talking points in an brief and informative manner. There is very little room for ‘fluff’ here. format should be as following example. you are free to create the headers that best drive the focus (long example please note continued info below example. While doing your Ex Sum keep in mind visual ads that may need to be used in PPT.EXAMPLE   :    MissionOBRA e-z is a software development and customer support company that produces high quality, value-added, feature enriched, user-friendly software and delivers real-time customer support and management know how to the long-term resident care market.  OBRA e-z software collects government standard Minimum Data Set (MDS) 2.0 criteria, scheduling information, survey information for government audits, quality indicator information, care-plan and financial program information, and generates real-time management information reports and data sets to efficiently manage long-term care facilities and electronically transmit MDS 2.0 information to state governments.  Our mission is to provide these services to our customers at a cost far below the cost savings they will achieve.Keys to SuccessThe keys to success for OBRA e-z are:1.  Investment capital to upgrade software to Windows environment and add functionality to enrich features, increase functionality, and deliver a value-added product that produces cost savings for customers that far exceed the product cost.2.  Aggressive marketing to introduce long-term care providers to the significant cost/benefit advantages of OBRA e-z.3.  Product quality, ease of use, world-class customer service and support.4.  Price competitiveness.   Company SummaryOBRA e-z, Inc. is a Subchapter S Corporation engaged in the development, sale, service and maintenance of software solutions for the long-term care market.Company OwnershipOBRA e-z’s President and Chief Operating Officer, Ken Smitzhe owns 30% of the shares.  The remaining shares are owned by Tod Smitzhe (20%), Chief Financial Officer, Susan Smitzhe (20%), Director of Operations, Tad Smitzhe (20%), Director of Product Development, and Betty Smitzhe, (2%), Director of Product Development – Master Link.  8% of the stock is held by the corporation.Company HistorySpectrum Health Services developed the OBRA e-z software in 1986 to address the needs of long-term care facilities to maintain a computer based medical records system that integrated with early versions of the MDS and survey reports.  In later years when HCFA revised MDS 1.0 to MDS 2.0, Spectrum upgraded the OBRA e-z software to comply with MDS 2.0 specifications and improve functionality.  Spectrum sold all rights to the software to an investment group in May 2000.  The investment group formed the Subchapter S Corporation, OBRA e-z, Inc. in January 2001.OBRA e-z, Inc. has since increased the customer base from 16 to 69 licensed customers. Plans are underway to upgrade the DOS-based software to the Windows platform and add significant functionality that will create the “Enterprise Software Solution” that will be a total turnkey system for the management of long-term care facilitiesWhat your writing is THE SWOT ANALYSIS an executive summary to the board of directors in regards to Stryker Corp.    Also a 1 slide ppt in regards to this analysis.

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